The story behind TORINO Protein

Why We Created TORINO – and Why We Drink It Every Day

At TORINO, we’re true sports enthusiasts. Between heavy lifts and the constant pursuit of new personal bests, we strive to get the most not just from our training, but from our nutrition too.

The idea for TORINO came to us over a simple dinner. We were eating – once again – some ridiculously delicious oven-roasted veggies. But when we counted up the protein content, the result was sobering: not even close to enough.

“If only I could just mix some protein into my Diet Cola …” muttered Christoph, our co-founder – half joking, half serious.

That thought stuck with us.

What followed were two years of testing, setbacks, tweaks, lab work, and countless tastings. We didn’t want just any protein drink. We wanted a soft drink that tastes amazing – and actually offers something of value.

And today, we’re proud to hold the result in our hands: TORINO. Arguably the best-tasting soft drink on the planet. With 20 grams of what we believe is the highest-quality protein you can get – and the kind of sparkle you’d expect from your favorite soda.

We drink TORINO every single day. Because it works. And because we know how hard it is to balance nutrition, training, and enjoyment.

TORINO is finally here. For you, for us, for everyone who wants more than just sugar water.