About Us
Our Story
At TORINO Protein, we are a diverse team of scientists, athletes, and food technologists. What unites us is our passion for good food, sports, and innovation.
The idea was born in 2023 over dinner:
Our founder Christoph realized that his meal was tasty but far too low in protein. So why not invent a soft drink that refreshes while also delivering high-quality protein? The vision of a “protein cola” was born!
From Idea to Startup
What started as a spontaneous idea has grown into a Vienna-based startup with five team members. Since then, we’ve been working together to revolutionize the beverage market: with healthy soft drinks that truly make a difference. Whether as the perfect refreshment after a workout, a smart companion to your meal, or simply a healthy drink in between.
Where Science Meets Taste
Our products are more than just drinks: they’re the result of scientific expertise, athletic experience, and a whole lot of passion.
- 20 g of pure whey protein per can
- an amino acid profile packed with essential amino acids and BCAAs like leucine to boost muscle protein synthesis
- made in Austria under the highest quality standards
Our Goal
We want to prove that soft drinks can not only be fun, but also deliver real benefits for health and fitness. For us, it’s all about: great taste, real function, and maximum transparency.
Join the Community
TORINO is more than a drink – it’s a movement. On Instagram, in gyms, and at events we share our journey, our innovations, and sometimes even our craziest ideas. When you join us, you become part of a community that brings together sports, enjoyment, and science.
TORINO – Be part of it!